Company News

Shiseido To Launch bareMinerals in Brazil

May rollout will mark brand's debut in South America.

Author Image

By: TOM BRANNA

Editor

Starting in May, bareMinerals will be sold in Brazil via Shiseido’s wholly owned subsidiary, Shiseido do Brasil Ltda. Product sales will be carried out through e-commerce and retail sales, including standalone bareMinerals boutiques, with the aim of achieving 100-plus stores handling brand products over the next five years, according to the Japanes beauty company. This will be the first time bareMinerals will be marketed in South America and is a direct result of the Shiseido Group’s ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters